Marketing: Real Estate Marketing Tips


marketing - real estate marketing tips

The real estate market is constantly changing in their methods on how to look for that right house and property.  In a National Association of Realtors (NAR) survey, 92% of prospective homebuyers are looking for their dream houses and properties online, which is huge.  With the advent of technology, marketing strategies for real estate properties are also constantly evolving.

To be successful in the real estate industry, a concrete marketing plan is important. Some people would say that marketing is just like a glossy form of begging or being pushy.  Actually, marketing is a way of making prospective clients understand the benefits of having a particular service, in this case, property.

There are also other great marketing tips and strategies that help real estate agents and investors.

  • Maximize the internet. Currently, 92% of homebuyers start their search on the internet for information. Also, a lot of people selling their houses and properties maximize online advertising.  The increasing number of people checking the internet for listings is not the only reason why online marketing works.  It is also an inexpensive way of reaching target clients.  Emails can be used when communicating with prospective buyers. A huge advantage would be for you to gather email addresses of clients to have a list you can regularly keep in contact with.
  • Virtual tours. Conducting virtual tours help buyers see a glimpse of the house. An agent should be able to produce slide shows with audio description or text that would be able to help buyers visualize themselves in the property. There are many tools available to do this. Visibility is important, so include video clips of the homes and even the neighborhood where they are located.  Invite everyone to visit the agent’s website by linking the URL or website address in the email invitations you will be sending out.  You could even include it in flyers, advertisements, business cards, postcards, etc.
  • Let prospective clients know more about you and your team. In your website (you should have one), you could include an “about us” section where the team would be introduced. Be sure to include your success rate and experience. Also include ways on how they can contact you. This way, you are making yourself and your team available for their needs.
  • Develop or improve your communication skills. An agent is always relying on his or her communication skills when helping potential buyers or sellers. It is important to let the client know how they would benefit from your services and expertise. Read books on communication practices and try out public speaking courses or groups until you have a high level of confidence.
  • Research and survey. Just because a particular marketing strategy is already working for you, you will need to check other changes in the market. As the trends change, perform closing surveys to get in touch with clients’ needs and demands.
  • Give back to the community. Participate in community activities like civic-oriented and other volunteer activities. Aside from that fact that you get to help the community, you’re also making your name public. Networking is a vital and key component to selling a home.

There are different methods and a lot of tips which could be used to increase your real estate success. However, you are the only person who will know what would and would not work for you and your team.  It may be a trial-and-error process, but what is important is that you get to be a better organization at the end of the day.

If you want to see some examples of questions that will be on the actual real estate exam, check out our free real estate practice exam. We have been named as the best real estate exam practice for 7 years in a row!

If you need to get your required educational hours done, check out our partners for online real estate education that can be done at your own pace from home or where ever you have internet access.

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